Bruce Taylor, long-time publisher of the Salem Business Journal, is joining Salem Reporter as its first director of advertising sales.
Taylor has published the monthly business newspaper since 2004. He also is the publisher of Salem Magazine.
“With his deep knowledge of Salem, its businesses and consumers, and today’s marketing needs, Bruce is a good choice to help the Salem business community put the power of Salem Reporter to work,” said Les Zaitz, Salem Reporter CEO and editor.
Salem Reporter, founded last fall by Zaitz and Salem developer Larry Tokarski, provides a locally owned and managed news source that operates entirely as a digital product. Subscriptions provide the primary source of revenue for Salem Reporter.
The reporting staff of Aubrey Wieber, Troy Brynelson and Rachel Alexander has been providing in-depth stories about Salem and state government since the start.
Taylor will work with local businesses to develop online marketing on Salem Reporter’s website that doesn’t distract from the importance of the news while putting businesses before engaged Salem readers, Zaitz said.
“You will find working with Bruce and Salem Reporter to be an effective, efficient way to add to your marketing mix,” he said. “You aren’t dealing with people in Cincinnati or Phoenix or elsewhere. You are dealing with local people, people you can trust and you can reach without trouble.”